Giving life to a forgotten technology: Bringing back memories from the future Challenge For Ogilvy & Mather to execute an advertisement for Madhya Pradesh Tourism, conceptualised by Hungry Films, the challenges were many. Tin, spring wound toys are no longer created, especially for such a customised and detailed requirement. No manufacturer was ready to adjust their production to accommodate the production of a small number of individual pieces with a high level of precision in a short span of time. The material in which the toys were to be created needed to be suitable for post processing. This case, with such intense requirements was presented to Imaginarium to bring in a futuristic solution.